Paid Social Specialist
You live in the ad managers — and you want to scale spend for ambitious European companies.
You own paid social end to end — deep, hands-on across Meta, TikTok, LinkedIn, Reddit, Pinterest and wherever attention moves next. You build full-funnel campaigns, run structured creative tests and scale what works: every audience, angle and budget is something to test, measure and push further, and you steer on ROAS, not gut feeling.
- Location
- Fully remote, nearshore
- Hours
- CET — Brussels, Amsterdam, Paris
- Commitment
- Full-time
- Clients
- European brands and scale-ups
- Language
- English, written and spoken
- Discipline
- Paid Social Specialist
The role
Embedded in a client's team, you take full ownership of their paid social — turning ad spend into a profitable, scalable channel, whether that's a B2B SaaS scale-up or a B2C/DTC brand. You plan the strategy, build and manage campaigns across platforms, run disciplined creative testing, and scale budgets on the numbers. The client's marketing manager sets the direction; you own the performance.
What you'll do
Campaigns & platforms
- Build, manage and scale paid social campaigns across Meta, TikTok, LinkedIn and emerging platforms (Reddit, Pinterest…), full-funnel from awareness to conversion
Creative & testing
- Run structured creative testing cycles with the design team, using performance data to find winning angles
- Develop audience targeting and retargeting strategies across markets and languages
Budget & optimisation
- Allocate and scale budgets for the best return, optimising continuously on ROAS, CPA, CTR and CPM
- Report clearly on performance and turn attribution data into the next move
What an ideal profile looks like
Nearshore & fully remote · Full-time · European clients · CET hours
- ✓3+ years managing paid social campaigns at scale (Meta + at least one of TikTok / LinkedIn)
- ✓Strong command of the metrics (ROAS, CPA, CTR, CPM, reach & frequency) and a structured approach to creative testing
- ✓Comfortable across multiple platforms and multi-market campaigns; certifications like Meta Blueprint a plus
- ✓Fluent in English, written and spoken
- ✓Available during CET working hours (usually just a one-hour difference)
- ✓Proactive communicator — you flag problems early, send structured weekly updates unprompted, give clear briefs and ask sharp questions
- ✓Entrepreneurial and company-minded — you treat the client's problem as your own, take initiative, and care about results, not hours
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