Paid Search Specialist
You turn search intent into revenue — and you want to do it for ambitious European companies.
You own Google Ads end to end — deep, hands-on across Search, Shopping, Performance Max and Display, from keywords and bids to conversion tracking. You're data-driven and ROI-obsessed: every keyword, bid and ad is something to test, measure and improve, and you steer on ROAS, not gut feeling.
- Location
- Fully remote, nearshore
- Hours
- CET — Brussels, Amsterdam, Paris
- Commitment
- Full-time
- Clients
- European brands and scale-ups
- Language
- English, written and spoken
- Discipline
- Paid Search Specialist
The role
Embedded in a client's team, you take full ownership of their paid search — turning search intent into a profitable, scalable channel. You research the keywords, structure the campaigns, manage the bids and budgets, and keep conversion tracking clean and accurate. The client's marketing manager sets the direction; you own the performance.
What you'll do
Campaigns & structure
- Build and manage Google Ads campaigns across Search, Shopping, Performance Max and Display — keyword research, ad-group structure, ad copy and targeting
Bidding & optimisation
- Optimise with bid adjustments, negative keywords, match-type refinement and audience layering; manage budgets and pacing
- Set up and validate conversion tracking (GTM, GA4) so every key action fires accurately
Testing & reporting
- Run ad-copy and landing-page tests with the CRO team, and report clearly on spend, ROAS/CPA, conversions and trends
What an ideal profile looks like
Nearshore & fully remote · Full-time · European clients · CET hours
- ✓3+ years managing Google Ads / paid search at scale, with a track record on ROAS/CPA
- ✓Deep command of Search, Shopping and Performance Max, smart bidding, and conversion tracking (GTM, GA4)
- ✓Comfortable with keyword and competitive tools (Semrush, Ahrefs) and turning data into the next optimisation; Google Ads certification a plus
- ✓Fluent in English, written and spoken
- ✓Available during CET working hours (usually just a one-hour difference)
- ✓Proactive communicator — you flag problems early, send structured weekly updates unprompted, give clear briefs and ask sharp questions
- ✓Entrepreneurial and company-minded — you treat the client's problem as your own, take initiative, and care about results, not hours
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