Marketing Automation Specialist
You build the flows that turn contacts into customers — for ambitious European companies.
You turn marketing strategy into scalable, optimised processes — deep, hands-on across automation platforms and integrations, automated email workflows, audience segmentation and funnel optimisation. Every workflow, segment and touchpoint is something to test, measure and improve, and you steer on numbers, not gut feeling.
- Location
- Fully remote, nearshore
- Hours
- CET — Brussels, Amsterdam, Paris
- Commitment
- Full-time
- Clients
- European brands and scale-ups
- Language
- English, written and spoken
- Discipline
- Marketing Automation Specialist
The role
Embedded in a client's team, you take full ownership of their automation platform and lifecycle marketing — transforming their strategy into scalable, personalised processes that get users to convert. You set up the platform and its integrations, build the workflows that nurture and onboard, and segment audiences so the right message lands at the right moment. The client's marketing manager sets the direction; you own the execution and the results that follow.
What you'll do
Platform & integrations
- Set up and manage the marketing automation platform and the integrations it needs, keeping everything running smoothly
Workflows & personalisation
- Build automated email workflows for lead nurturing and onboarding, and continuously test to optimise results
- Segment audiences by behaviour, interest and journey stage so the right message lands at the right moment
Optimisation & data
- Track user behaviour, optimise funnels and run A/B tests to lift conversion
- Analyse campaign performance continuously; sync the CRM between marketing and sales, and set up lead scoring where it adds value
What an ideal profile looks like
Nearshore & fully remote · Full-time · European clients · CET hours
- ✓3+ years as a specialist in marketing automation / lifecycle marketing
- ✓Deep, hands-on command of a major automation platform (HubSpot, Klaviyo or Marketo), its integrations and CRM sync
- ✓Strong on workflow building, audience segmentation and A/B testing; comfortable reading campaign data (open/CTR, conversion, ROI) and turning it into the next optimisation
- ✓Fluent in English, written and spoken
- ✓Available during CET working hours (usually just a one-hour difference)
- ✓Proactive communicator — you flag problems early, send structured weekly updates unprompted, give clear briefs and ask sharp questions
- ✓Entrepreneurial and company-minded — you treat the client's problem as your own, take initiative, and care about results, not hours
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